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2010-01-03T22:08:00.000-08:00

Increase Crawling and Indexing Speed - Reduce infinite space

2009-08-26T03:28:00.000-07:00

As you know crawling and indexing is basic requirement for any website to perform well in Internet. The robot or programming which cache and index your web page in Search engines database is called “Crawler” the crawler have not enough time to crawl your whole website because it has only limited time to crawl the web page and it also consume your bandwidth as well. If you will waste crawler's time to crawl the infinite space then it could fail to completely index the real content on your site

So for fast crawling and indexing one of the tip is “Reduce infinity space”

When Googlebot crawls the web, it often finds what we call an "infinite space". These are very large numbers of links that usually provide little or no new content for Googlebot to index.

Examples of an infinite space

The classic example of an "infinite space" is a calendar with a "Next Month" link. It may be possible to keep following those "Next Month" links forever! Of course, that's not what you want Googlebot to do. Googlebot is smart enough to figure out some of those on its own, but there are a lot of ways to create an infinite space and we may not detect all of them.

Get Your Image Licenced

2009-08-16T23:49:00.000-07:00

To promote your site you are using every possible way like image spreading, video publishing etc. In image spreading you use Flickr, Google Image etc. sites but anyone can use that image to his/her purpose but now you can protect your image easily. By using RDF your image will licensed in Google Image.

Views on Page Rank Sculpting

2009-05-28T22:59:00.001-07:00

Tips on Requesting Reconsideration - When Google Penalize your website

2009-05-27T22:20:00.000-07:00

Jaiku(Google) v/s Twitter

2009-05-25T22:06:00.000-07:00

So its Google on the move to go ahead from Twitter with its new product called "Jaiku".
Google launched Jaiku in the competition against Twitter, well the domain registered on 2001 they developed it recently however there are some options which same as twitter.

Assuming Jaiku as first below are features & differences .

Same features:

1.) You have 140 characters to send your message.
2.) Updates comes on your account home page.
3.) You can login to mobile as well.
4.) A badge option is available.
5.) You can upload a photo at your background.

Differences:

1.) Here is no option to find any person.
2.) You can send friend request to any person to his/her mail id.
3.) You can easily see Your Updates at "Your Jaikus".
4.) Here is location box available to tell about yourself in short.
5.) Here is an option of comment Instead of reply.
6.) You can see & hide comments (which are known as reply in Twitter).
7.) Your profile url address will be like this "http://username.jaiku.com".
8.) You can add any icon in you message.
9.) You cannot give any link in your profile.
10.) You can create a channel in Jaiku.

Lot more to come..!!!

Google's New Search Options

2009-05-20T02:45:00.000-07:00

Rules of LinkBuilding for 2009

2009-05-14T22:26:00.000-07:00

7 golden rules of white hat link building

Christoph Cemper defines his 7 rules of link building from a white hat perspective (being to work in line with the search engine guidelines).

Relevant page & in-content links
Domain trust
Natural anchor text distribution
Nofollow
Juicy page
Don’t spam
Don’t buy links for PageRank

1. Relevant page & in-content links

The most important thing in link building these days is to have relevant links to relevant content. A relevant link means a link on a relevant page within the content. So a link in the footer or sidebar of a page is not the way to go anymore.

Think like a user, not like someone performing SEO. Therefore relevant external links are good as well. Don’t worry about wasting PageRank, but think about adding value for the user.

2. Domain trust

Second to relevancy comes trust when performing link building activities. You need links from trusted sites to become trusted. And this trust is important for both links from and to a page. When it comes to trust the domain age of a site is a strong indicator.

But Christoph Cemper also coins an important term: “co-citations”. This basically means that a page is part of group of unlinked pages that share the same inbound links, and are thus co-citated.

Co-citations and SEO

In 2006 link building expert Jim Boykin wrote an article on co-citation in relation to SEO. There are 2 basic lessons that can be learnt here. It is important…:

Who you link to with and
Who is linked with you.

Build trust

Think about this for a second or two (and read Jim Boykin’s article). Then you’ll understand how Google can algorithmically determine if a link is relevant or not and if the link is within a “bad neighborhood“.

So it is important to build trust through relevant domains, not only links. Because trusted domains respond differently and more quickly in search engines than ‘regular’ web sites.

Authority and PageRank

Trust is often referred to as authority, which is becoming increasingly important in Google’s algorithm. A recent comparison of PageRank and SEOmoz’s mozRank indicate that PageRank started weighting in authority as well.

3. Natural anchor text

A natural anchor text (or link text) means that not all links have the ‘perfect’ anchor text. But search engines can detect this and devaluate your site. So make sure you realize a natural anchor text distribution.

The problem is that there are too many companies (SEO companies too!) that fix on PageRank and precise anchor text, but even big companies (trusted sites) can get in trouble with it (see Christoph’s case study in his presentation below).

A natural anchor text distribution is reached by doing link building as follows:

Vary the anchor text
Add nofollow to some links
Add useless anchor texts (brand name, site-url, read more, click here)

The important thing here is that regular users don’t care about anchor text. Therefore ‘useless’ anchor texts make sense. So vary the anchor text and don’t worry too much anymore about a precise anchor text.

Basically you’re in trouble if all your links look like they were built by an SEO. If a lot of the links to a certain web page have the same precise anchor text, search engines can figure out that is not a natural link profile.

4. Nofollow

Did you ever build nofollow links, on relevant pages that is? Sounds strange for SEO doesn’t it. But yes, you should! Because you don’t care about PageRank that much anymore (do you?). Also realize that normal users don’t care about nofollow either. They do of course not see or know if a link is a nofollow link.

Turning this around: if you don’t have any nofollow links that could be a footprint. But don’t overdo it. Based on data, from the SEOmoz’s index built for their Linkscape tool, 2.7% of all links on the web are nofollowed. Another interesting fact is that 73% of those are internal, so nofollow is actually far more popular as a link sculpting tool than a spam prevention device.

Remember the 2 key elements of link building nowadays: we want relevant and trust, not a ‘filled green bar’. It needs to look like it is build by users.

5. Juicy page

A juicy page is actually simple to define: it ranks. And therefore a juicy page is a page that passes value to you.

How do you check if a page is juicy? If we follow the definition that a juicy is a page that ranks, check if a page is juicy as follows:

Pick unique phrase from the page
Search Google for this phrase (with “quotes”)
Check if the page is on position number 1

If the page does not rank on position number 1, it’s not that much of a juicy page. In that case competitors probably stole the content of that page and, even worse, Google thinks that page is more relevant (or is the page you’re checking a copy?).

How to find relevant pages?

Extending this approach you can follow the next steps to find a relevant page for link building purposes:

Search the keyword phrase you are targeting and look at the top results
Use combinations of the target keyword
Filter commercial, duplicate, etc. web sites
Check if the page is juicy
Are there any spammy looking links on there?

6. Don’t spam

This is not a surprise, especially from a white hat perspective, but you should not spam links. Practices which do not look natural (= built by users), and therefore could be marked as spam, are:

Links on duplicate content pages
Adding links into pages which are years old
Links within a bad neighboorhood (see Co-citations above)

7. Don’t buy links for PageRank

Especially since Google started manually adjusting the PageRank of web sites that buy or sell links for ranking purposes only, it’s not a smart move to buy or sell links for PageRank only.

Besides that paying for links is against Google’s guidelines, it doesn’t align with the 2 key elements of link building these days: relevance and trust.

Not all paid links violate Google’s guidelines. As Google states: “Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such.” [= adding a nofollow tag to it]

By the way, the PageRank value and weight in Google’s algorithm is deflated anyway. So you don’t look at PageRank anyway. (do you?)

Is it Okay to USE brand name in Title Tag?

2009-05-14T22:14:00.000-07:00

I normally recommend adding your brand name at the end of the title tag throughout the site (especially if the brand name is short, catchy and unique).

The main reason for that is that it helps for branding (people consistently see the name pop up in SERPs). If the brand name contains a keyword, the tactic also results in some unexpected long tail.

I really didn't saw any downside of using brand name in title tag. How ever you must see this video of Neil Patel talking about SERP of TechCrunch.

Track RSS Link Via Google Analytics

2009-05-13T21:04:00.000-07:00

If you’re a blogger, you know that RSS subscriptions are important. It’s one of your most effective content distribution channels - so you should be heavily advertising your feed, right? Last week, I outlined the 8 prime locations to promote your blog’s RSS feed. If you haven’t had a chance to look through the post and implement all of the suggestions, go back and do so now.

In this followup article, we’ll cover a related topic - tracking RSS subscribers on your blog through Google Analytics. Using this method, you’ll be able to set up GA to display the performance of each of your RSS feed positions. You can then test and tweak each location to maximize your subscriber count. If you’re not tracking your RSS feed links, you’re making a huge mistake. How can you effectively increase your subscriber base if you have no idea where your readers are clicking?

Setting up Google Analytics to Track RSS Feed Sign Ups

This guide will show you how to track RSS feed sign ups in Google Analytics using conversion goals and link onclick parameters. It isn’t the most accurate tracking solution because an action is recorded every time someone clicks on a feed link, NOT when they actually subscribe. Conversions will probably be slightly inflated as a result. However, the tracking method still gives you useful insights into which links are performing best relative to the others. Here’s how to set it up.

1. Create a goal in GA
If you haven’t already done so, sign up for a free account with Google Analytics.

Once you’ve set up your site for tracking, click on “Analytics Settings” in the upper left hand corner then “Edit Settings” for your site.

Under “Conversion Goals and Funnel”, click on “Edit” for G1 or for the next available goal.

Use the below settings. You can name your goal whatever you’d like (I used “Feed Subscriptions”).

Google Analytics should now be set up to track clicks on RSS links as a goal.

2. Append unique onclick parameters to RSS feed links
Next, you want to include onclick parameters to each of your RSS feed links so that the feed subscription goal is registered each time someone clicks on a link.

Below is the sample code you should use. Surround the link code with brackets (< >) and replace the feed URL with your own.

a href="http://feeds.winningtheweb.com/WinningTheWeb" rel="nofollow" onclick=”pageTracker._trackPageview(’/feed/sidebar-rss-button’);”

It’s important to note that the ‘/feed/sidebar-rss-button’ portion changes with each link. The given example is for my sidebar RSS button link. Google Analytics tracks every occurrence of ‘/feed/’ as a goal but you’re able to include a sub-directory to track performance of each individual RSS link. You can use as many unique identifiers as you’d like.

Some of the ones I use are shown below. Each of them represents a different RSS link on my blog.

/feed/sidebar-rss-button
/feed/join-subscribers-link
/feed/sidebar-email-form
/feed/post-bottom-rss-button
/feed/post-bottom-blurb-link
/feed/greet-box-rss
/feed/greet-box-rss-google
/feed/greet-box-email-google
/feed/greet-box-rss-facebook

To track “RSS by email” subscriptions, simply append the same onclick parameter to the form submit button (e.g. input type=”submit”).

3. Track RSS subscriptions - analyze performance
Once you confirm that everything is working properly, check back to your analytics after a while and see which RSS link positions are performing best. You can do this by clicking on “Goals” in the left sidebar of GA and navigating to the various sub-sections.

Below are the results I’ve seen here on Winning the Web over the past 2 weeks.

Over the past 2 weeks, Winning the Web gained 43 new RSS subscribers (modest increases). Of those new sign ups, my big orange RSS button accounted for 44%. That’s a very large number - second place (sidebar email form and greet box before posts) only accounted for 14%.

Furthermore, 28% of new RSS signups came from the new WP Greet Box plugin that I installed. That’s huge considering the fact that I didn’t utilize the tool before and I’m sure I left a lot of subscribers on the table. Be sure to install WP Greet Box on your blog.

Test, Test, Test

Over the next few months, I will continue to monitor RSS signups and the performance of each link. Using this information I’ll test out different variations in copy, calls to action, feed button size and color, and link placement. In fact, my next idea is to add an arrow and “click here” text to my RSS feed button. We’ll see how that affects conversion rates.

Always test to get ahead. It’s my belief that there’s never a ceiling for this sort of thing. There’s always something you can do to improve - and tracking/testing is the first step.

Do you track your RSS link signups? What have your results looked like? What are the link positions that work best for you?