Thursday, May 14, 2009

Is it Okay to USE brand name in Title Tag?

I normally recommend adding your brand name at the end of the title tag throughout the site (especially if the brand name is short, catchy and unique).

The main reason for that is that it helps for branding (people consistently see the name pop up in SERPs). If the brand name contains a keyword, the tactic also results in some unexpected long tail.

I really didn't saw any downside of using brand name in title tag. How ever you must see this video of Neil Patel talking about SERP of TechCrunch.

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